Strategic Programs & Innovation HOD
Telecommunications | Tunisia, TN
I manage projects studying and fixing concept and strategy. I’m specialist in understanding the needs of the target and creating the possibility for the user to participate to the process of online productions and good conversation with the brands.
I started my career in France working for a small creative agency however it allowed me to know more about the different facets of marketing & communication as I was constantly in touch with big Communication agencies & big Corporations as well.
Then, I worked as Digital Planner for interactive & E- Marketing agencies, I planned different activations studying Tunisian users needs. My goal was to interact and put the client in the heart of the digital experience.
In fact, I organized contents linked with various channels deciding the strategy with the chiefs of different areas. Promoting the contents in different Social Networks.
Actually I work as Corporate Communications Manager in Samsung Electronics Tunisia, in a “Global” environment and big challenges.
My work consists in adapting global Communication strategies to local market and taking care of the Public relations and Social Resposibility.